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Action and Theory

A Center for Leadership Development

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Our Founding Principle as a Center for Leadership Development

The principle on which we were founded as a center for leadership development, was to spend our time helping our partners to reduce the interference that we like call, their “stuff”

A Simple Formula

In his book “The Inner Game of Tennis”, the author Tim Gallwey wrote that: “Your performance is equal to what you are capable of when you remove the obstacles”.

He went on to put forward the formula: 

PE = PO – I


PErformance is equal to POtential minus Interference 

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Our Mission as a Center for Leadership Development

As a center for leadership development Action and Theory is committed to taking a partnership approach with our clients, by developing personalised and flexible interventions to support, equip and inspire leaders to improve their performance in practical and actionable ways.

What we offer to our clients is not just a product or a service; we offer them a partnership.

Our Values

Our core values are at the heart of our organisational culture, brand identity and operational strategy.   They define the characteristic traits of each and every member of our leadership team along with our other associates.  These core values act as a guide for us in our decision making and by defining our interaction with clients and non-clients alike.

Who we are is based on the following core values:


We are committed to continuous learning through our CPD and reflective practices.


When dealing with clients we will speak our truth as we experience it and accept the concequences.


Treat every person as having worth, regardless of status or company affiliation.


We are responsible, doing what we say we will do in our dealings with each other and clients, and are committed to building trust and mutual respect.


Understand that everyone has a different map of the world to each other and that we will not impose our map.


Curious to learn more about us and our solutions?

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