Privacy Policy for Action and Theory Ltd

What personal information do we collect?

Action and Theory Ltd collects data to enable us to operate effectively and provide you with the information you need to engage with us. You provide some of this data directly, for example when you request more information about us and our practice services. We get some of it from third parties who supply us with mailing lists for marketing and sales purposes.

How do we use your personal information?

We use your personal information to process orders, to send information about our practice, and to inform our Practice Leads. We may also use personal information in order to process payments and refunds.

We also use your personal information to send you messages about our services that we think you may be interested in.

Why do we process your personal information?

We process your personal information in order to respond to requests for information about our practice, to deliver the services that you have booked, to process payments, to inform venues and practice leads of your attendance, to keep a record of your attendance and to collect feedback on our services.

We also hold and process certain data such as names, work email and work postal addresses for marketing purposes.

Our legal basis for processing data will be one of the following, consent, legitimate interest, contract or legal requirements.

Who do we share your personal information with?

We share your personal data with your consent or as necessary to complete any transaction or provide any product or service you have requested or authorised. For example, in order to deliver our courses, process payments and collect feedback, it is necessary for us to share data with certain third parties. These include our accounting software, Google Maps (a third party review website) our venues and Practice Leads.

Action and Theory may contact you via email to invite you to review any service you received from us in order to improve our services. We also use an external company, Google Maps, to collect your feedback which means that you will share your name and email address with Google for this purpose. We may also use these reviews in other promotional material and media for our advertising and promotional purposes.

How long will we keep your data for?

We will retain your data for as long as is necessary to process your enquiries and bookings; or for as long as you continue to give consent for us to hold your data; or for as long as we consider our legitimate interests to be relevant; or for as long as is legally required, for example because your data is part of a financial record we are required to retain, such as an invoice.

Your personal data rights and how to contact us

Your personal data belongs to you, and you have the right to access the data we hold, to request a correction to your data and to restrict our processing or retention of your data. Please contact us using the details below.

Action and Theory Ltd
Data Protection Lead – Phillip Collins
32 Threadneedle Street,

+44 (0) 203 951 0503