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What makes us unique from the competition

Action and Theory has been delivering quantifiable leadership development since 2011.

Market research shows that 80% of coaching assignments are projects delivering proactive development or are aligned to the long-term strategic goals of the organisation.  We do not seek these proactive assignments. 

At Action and Theory, our focus is on “Distressed Leadership”.  In 95% of all new assignments, we are engaged to work with a distressed leader. These projects are reactive in nature, where the client organisation has a leader who at best will benefit from taking some corrective action within their leadership practice and at worst is in need of Crisis Management.

This focus separates us from the competition, because at the heart of what we do, is a leader who is in distress.

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